Marketing Research & Insights
Research focuses on identifying how, when and why consumers use our clients’ products. This enables us communicate to consumers from their point of view. The data from research influences everything from the creative to the copy all the way to the strategy.
Research helps us identify the underlying truth; the insight. This comes after looking at consumers, competitors, market and industry trends to figure out what drives the consumer. Digital research entails using social media to understand consumers on these platforms and how other brands affect them.
Once we’re armed with research, we go deep with analysis and interpretation. Results include informed vision narratives about what ideal scenarios would look like for your customers and/or employees, detailed strategy documents, and prioritized roadmaps for making it all a reality.
Accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture.Market research provides relevant data to help solve marketing challenges that a business will most likely face–an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research. We achieve all this using various approaches:
Competitive Analysis Research.
We cut through assumptions and bias with objective research, thoughtful analysis and productive collaborations.
We come to really know your Organization, your customers, their jobs to be done and then map out an informed path forward.
Companies invest thousands – even millions – of dollars in advertising and marketing in order to build their brands. But they often forget their most important asset: their employees.
Aligning employees to the brand is crucial for ensuring a consistent and authentic brand experience for customers across all brand touch points. Engaged employees take the experience one step further by becoming built-in brand advocates.
Through our employee engagement services, we take a multistep approach, and it all starts with a deep understanding of a company’s employees and the current culture in place. From there, we build awareness to ensure employees’ understanding of the brand and the brand experience. This often comes from an announcement, space design, or an internal campaign.
Next, we educate employees through training and employee engagement programs to help them understand how the brand applies to their individual jobs. And finally, we measure employee engagement and apply the learnings to future programming and communications. We do the following: